AUTOMATION
We work with best-in-class marketing automation technology to help brands personalise and automate their message to market and scale sales. From ecommerce to lead generation, our “secret sauce” will help optimise your current workflows to ensure your email and SMS sequences are in top shape.
Why 10XL?
-
Specialist Skillsets
We only work with market leading platforms, giving us focus and expertise in your specific technology and workflow needs.
-
Customer Data Driven
We’ll help you understand your marketing automation performance and personas, and map this back into your media plan to create a continual loop of test and learn across all your key channels.
-
Persuasive Creative
We’ll work with you to either build a series of templates for your campaigns and workflows, or manage the whole thing for you and provide content and direction.
-
Maximise Lifetime Value
The majority of successful brands rely on long terms sales from loyal customers. Grow lifetime value through personalised loyalty and retention workflows.
-
Accelerated Growth
Get more reach through affiliate and referral marketing campaigns. Automate your marketing funnel, and convert customers into advocates.
-
Proven Workflows
D2C Brands have a set of go to workflows for ensuring optimal ecommerce success, well help you audit, setup and maintain your flows based in industry best practices.
How Marketing Automation Works
Discovery Month 1
We’ll start by understanding your goals, and build out your marketing automation plan. It could be new onboarding email workflows, SMS marketing, referral programmes or even lead scoring or CDP implementation. The approach is collaborative and cross-functional across your marketing team.
Build Month 2-3
We’ll establish a regular backlog of test ideas, and implement content-based edits within our retainer budget. Any new functionality, code or production work that needs done, will be explored, quoted and priotised into your backlog of work. As more data becomes available we will share AB test results and analytics report, and make an archive of the programmes outputs and ROI.
Maintain Month 3+
We’ll help document and embed your new automation workflows within your marketing stack, should the need to make changes arise, or simply reporting and embedding the workflows in your new campaigns, we have you covered with our automation specialists.
10XL Audits
Our comprehensive audit of your Hubspot or Klavito Automation setup. We’ll discuss your goals and build your audit based on that, ensuring we have all the sales and marketing within one or more instances of Hubspot or Klavito for your brand (one brand only).
We’ll look at orders, sunscriptions, revenue, campaigns, workflows. segmentation, account settings and sales/customer service related factors in order to complete our audit. The core part of this audit will be identifying the low hanging fruits that may help you improve customer life time value; for many brands this will be step one of a customer retention project. At the end of the audit we will provide a comprehensive to do list of action items to be done once the audit is completed.
✔ Quick Audit Checklist
✔ Actionable Recommendations
✔ Best Practice Guidelines for Abandon Cart, Email Signup or Post Purchase workflows
✔ Nurture, Loyalty and Referral Workflows
✔ Campaign and customer engagement analysis
✔ Customer Database & Segmentation
✔ Integration & Analytics Setup
✔ x1 Klaviyo or Hubspot Instance Only
Our quick 2 hour checklist audit of your Hubspot or Klavito Automation setup. We’ll review your current workflows comparing them against best practice guidelines and identify any gaps you may have within your abandon cart, welcome or post purchase email workflows.
No cash required up front for this option, simply Pay With Product proportional to the value you think we delivered from this audit. Contra deals help us keep staff and suppliers happy.
✔ Quick Audit Checklist
✔ Actionable Recommendations
✔ Best Practice Guidelines for Abandon Cart, Email Signup or Post Purchase workflows
✔ x1 Klaviyo or Hubspot Instance Only
“If you know neither the enemy nor yourself, you will succumb in every battle. ”
Frequently asked questions
-
Marketing automation streamlines and automates marketing tasks and workflows, enabling one-to-one marketing communications at scale, enhancing operational efficiency and driving profitable growth faster.
It typically involves email marketing, social media, lead generation, personalisation of content, customer segmentation, and campaign management.
The goal is to target audiences and customers with automated messages across email, web, social, and SMS. These messages are sent automatically, triggered by specific customer actions and events. -
The time required for implementing marketing automation can vary. Setting up basic email automation might take a few weeks, while a comprehensive strategy involving multiple channels and complex workflows can take several months.
Continuous refinement and optimisation are part of the process and marketing automation should never be a set-and-forget project. -
The level of focus on marketing automation should align with your business goals, customer engagement strategies, and resource availability.
Marketing Automation is powerful program of work for scaling marketing efforts, especially in digital marketing and ecommerce.
However, a balanced approach is key; while automation can handle routine tasks, human oversight is essential to ensure relevance and appropriate prioritisation.
-
Most mid-large brands have invested heavily into Marketing Automation.
Marketing automation can significantly improve engagement with customers and prospects, nurture leads, and increase conversion rates.
By automating repetitive tasks, it allows teams to focus more on strategic work. However, the effectiveness depends on the standard of implementation, quality of content, and understanding of your audience. -
Successes include increased lead generation, higher conversion rates, improved customer retention, and more efficient resource allocation.
For instance, clients typically see a significant uptick in qualified leads through targeted email workflows and personalised content delivery, which also leads to higher ROI on marketing spend.
-
There's no one-size-fits-all answer. Automation can be beneficial even for smaller databases, especially if you're experiencing rapid growth.
The key is whether automation can help you manage and leverage your customer data more effectively.
For smaller databases, simpler automation tools might suffice, while larger databases may require more sophisticated systems.
Ready to learn more?