OPTIMISATION
We help brands test and learn with a data-driven approach to optimising their content and design. We upgrade websites and ecommerce stores to create a lean, high performance marketing engine to enable grow th and help you achieve your business goals.
Why 10XL?
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Deeper Research
We deep dive the data and translate it into plain english to help uncover hidden opportunities for more customers, revenue and profit.
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Fancy Technology
We’re a VWO partner agency, which means you will get the best tech in the market to give clarity, insight and rapid sales growth. Our ecommerce attribution software is best in class.
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Powerful Landing Pages
Build for conversion success, turn browsers into buyers with our provien landing page templates. These are engaging, interactive, content rich and fully CMS editable.
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Proven Track Record
We have helped our clients make over $10,000,000 from CRO, our process creates outcomes that go beyond simple “best practice”.
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Incremental Growth
CRO and SEO act as a multipier on your existing success; it’s like giving you a win more button that creates far more long term growth than digital media spend alone.
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Better Risk Management
Understanding which bets will work, and which won’t adds another layer of QA across marketing pipeline. Better yet, the insights can be used to prioritise future work.
How Website Optimisation Works
Discovery Month 1
We’ll start by understanding your goals, and build a strategy to help move your marketing towards that. Optimisation involves leveraging existing assets and guidling the creation of building new ones. The approach is collaborative and cross functional. We might look at optimising ecommerce revenue, conversion rate, organic search traffic or even customer lifetime value.
Test & Learn Month 2-3
We’ll establish a regular backlog of test ideas, and implement content-based edits within our retainer budget. Any new functionality, code or production work that needs done, will be explored, quoted and priotised into your backlog of work. As more data becomes available we will share AB test results and analytics/attribution reports, and make an archive of the programmes outputs and ROI.
CRO BAU Month 3+
After 3 months, we will being a quarterly review, readjusting our analytics setup or strategy as we transition to managing the CRO pipeline of work. We may launch entirely new landing pages, website themes or shoot new content to support the plan. As we tick more tests off our list, we will continually finetune our understanding around which levers to pull and the potential for uplift when making changes to your marketing funnel.
10XL Audits
Our comprehensive full funnel website audit, covering an entire domain’s digital experience. We’ll present the report via a video call, along with providing detailed documentation and actionable recommendations for any priority issues, to improve your ecommerce revenue and conversion rate. Each audit document will contain uplift estimates based on our extensive experience with optimising ecommerce websites, to help focus your website development and design efforts for the next 6-12 months. Consider this as part of your digital health check or website warrent of fittness.
✔ Sitewide Heuristic Audit
✔ Audit of GTM + GA4 Data
✔ Homepage Analysis
✔Collections/Product Page Analysis
✔ Cart/Checkout Analysis
✔ Coreweb vitals review
✔ User & device Testing
✔ Ecommerce Best Practice Guidelines
✔ Platform agnostic recommendations
✔ Keyword research & analysis
Our quick 2 hour heuristic audit of up to x1 Website Landing Page. We’ll present the report via a video call and give some actionable recommendations you can use to quickly design higher performing landing pages on your website.
No cash required up front for this option, simply Pay With Product proportional to the value you think we delivered from this audit. Contra deals help us keep staff and suppliers happy.
✔ 4 Section Landing Page Audit
✔ User Testing
✔ Ecommerce Best Practice Guidelines
✔ Shopify or Woocommerce specific recommendations
✔ Keyword research & analysis
“If you know neither the enemy nor yourself, you will succumb in every battle. ”
Frequently asked questions
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CRO maximizes the value of the traffic you're already getting daily.
By optimising your website or landing pages for conversions, you're not just increasing sales or leads; you're also enhancing user experience, understanding your customer's behaviour better, and making data-driven decisions.
This results in higher ROI on all your digital marketing efforts and can lead to compounding returns when scaling growth. -
The duration of a CRO test depends on several factors such as the amount of traffic your website receives, the conversion rates, and the magnitude of changes you're testing.
Generally, a test should run long enough to gather statistically significant data, which could range from two weeks to several months. It's important to consider factors like business cycles and seasonal trends in your testing period.Brands should measure the cost/benefit behind running tests for too long. In a fast paced world, sometimes tests need to be pushed live with lower levels of confience in order to make way for new steams of work and seasonal or strategic changes. Always consider your opportunity costs when planning a test and learn programme.
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There are several excellent CRO tools available. Popular options include:
Optimizely: known for its robust A/B testing and multivariate testing capabilities.
VWO (Visual Website Optimizer): offers a suite of tools including A/B testing, heatmaps, and visitor recordings.
Shogun: great for optimising landing pages.
The best software depends on your specific needs, budget, and the complexity of the tests you want to run. For small brands based in New Zealand or Australian with less than 50,000 visitors per month, we usually will recommend one of the free VWO plans.
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SEO should be an ongoing effort. It's not a one-time task but a continuous process of optimising your website to deserve higher rankings in search engine results.
The earlier you start, the better, as it takes time to get results from SEO efforts. Start by regularly updating your website with high-quality content, optimising for relevant keywords, and ensuring user experience and technical SEO best practices are covered. -
No ethical SEO professional or agency can guarantee specific rankings or results. SEO is influenced by a large number of factors, including search engine algorithms that are constantly changing.
However, experienced SEO professionals can significantly improve your chances of ranking well by employing best practices and a data-driven approach.
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Diagnosing and addressing sudden drops in organic traffic is part of our expertise.
This could involve conducting a thorough audit to identify issues such as penalties, technical problems, or changes in search engine algorithms.
From there, we can develop a recovery plan, which usually includes a mix of technical fixes, content optimisation, and link-building strategies.
Ready to learn more?